Sorry about the lack of updates- I’m TAing this Fall, and that’s kind of sucked up a lot of time.
Anyhow, today I’m going to discuss something that’s been on my mind for a while- namely, how environmental and sustainability advocates might be able improve their messaging and communication. This is trickier than it seems- it became apparent to me, that, a lot of cases, this isn’t just a matter of rephrasing what’s been said before, it’s outright re-conceptualizing it. So, without further ado, let’s get started.
Rates of change may be more important than change itself. This is something that I’m surprised isn’t brought up more often, especially in regards to climate change. After all, the problem isn’t that climate is changing- that does happen from time to time throughout geologic history- it’s that it’s changing at an incredibly fast rate and amplitude compared to past norms. To put it another way, if we were potentially seeing a 5-7 C degree change over 100,000 years, we wouldn’t care- and probably wouldn’t even notice. It would be too gradual. But when you compress that change into a 100 or 200 year period- which is what we are currently on track to get, if we continue business as usual- then suddenly things get a lot scarier. Another example- one that is mentioned more often- is species extinction: there is an established background extinction rate, and in some respects, it is normal for species to go extinct. However, the current extinction rate is over 1000 times normal. That’s a problem.
Emphasize that solutions already exist. We’ve got most of what we need to fix a lot of these problems- both technologically and from a policy point of view- it’s just a matter of having the political will to enact them. I know this isn’t necessarily too popular amongst dark greens, since some of them are after more radical change than what is currently offered, but given the magnitude of the crises we are facing, I think a little pragmatism may be in order (and, in any case, if you’re looking for that sort of radical change, remember: baby steps. If such incrementalism frustrates you and you long for revolution, keep in mind Abiodun Oyewole’s sound advice- “Speak not of revolution until you are ready to eat rats to survive.”)
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